The type of work I do fall under three brackets,
Growth Hacking, Performance Marketing, Lead Generation
Think R for Revenue Marketing. Ad campaigns, conversion funnels, organic traffic, affiliate marketing and so on depending on the project requirement. Creating a marketing engine for revenue generation.
Branding, Communications & Training
Crucial part of any marketing engine – internal branding exercises, training and establishment of processes that ensure smooth and well honed marketing efforts
This includes using regional language in marketing practices towards a more holistic impact in society. Evaluating marketing practices and ensuring a more prosocial impact that leads to positive social change.
Even for works in the previous two categories all my work has some basic ethical framework involved. I have no wish to aggravate social evils by marketing efforts just for one business to flourish.