Inkfruit – Crowd-sourced Tee Brand

Inkfruit is a B2C brand selling youth-centric t-shirts in India. Their community consists mainly of anyone and everyone who loves t-shirts with snazzy graphic designs. It also includes a niche group of designers who submit tee designs on the website. These designs get voted upon and the most popular ones win. India’s very own crowd-sourced t-shirt design company.

Due to the generic nature of the community we chose a content strategy that was fun and current. In 4 months of consistent activities we saw a 4x growth in fan engagement, the fan growth was still organic.