Baby Care Brand
We worked with an international Baby Care Brand that has recently entered the Indian market. We started a Facebook community for young parents engaging them with creative updates and highlighting the product USP. We had an interactive community, where parents shared their special baby memories and they connected with the brand.
We then trained an in-house person to manage the Facebook page. Along with this we had a photo contest to boost the community further. The contest was a success leading to a 5x increase in fan interactions and 2x increase in fan numbers. At the end of six months we handed over a highly engaged parent community to the trained resource.
We are now part of the project as consultants to continue the buzz and excitement of the community in the right direction.